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Thursday, April 10, 2014
9 mẹo giúp gửi email vào Inbox thay vì vào danh mục spam
Friday, April 4, 2014
Giải pháp email marketing miễn phí với Wp Autoresponder
Nếu nhu cầu gửi email của bạn ít hơn 5000 email/ngày thì bài viết sau đây sẽ giới thiệu với bạn một lựa chọn email marketing miễn phí hiệu quả có thể thay thế dịch vụ email marketing trả phí đắt tiền như Getresponse hay Awaber, iContact…
TẠI SAO LỰA CHỌN GIẢI PHÁP TRẢ PHÍ?

Có nhiều lý do như: Dịch vụ hỗ trợ autoresponder (trả lời thư tự động), báo cáo kết quả chiến dịch, lọc email hỏng v.v… trong đó lý do quan trọng nhất là: Email server của họ không nằm trong “black list” nên thư gửi đi có tỉ lệ rơi vào inbox cao nhất.
Nếu bạn tìm được server “white list” có tỉ lệ rơi vào inbox cao thì sao?
Như vậy bạn có thể tự cài đặt phần mềm email marketing miễn phí và có chức năng tương tự như Getresponse hoặc Awaber để tiết kiệm chi phí.
Thay vì phải tốn $45 mỗi tháng cho Getresponse, bạn chẳng phải tốn xu nào!
TÌM SERVER “WHITE LIST” Ở ĐÂU?
Bạn có thể thuê các whitet list email server để sử dụng, tuy nhiên giá sẽ khá đắt. Lựa chọn rất tốt cho bạn là sử dụng host tại Hostgator.Email gửi đi từ Hostgator có tỉ lệ rơi vào inbox rất cao. Tuy nhiên để chống spam họ sẽ giới hạn số email gửi đi là 500 email/giờ và 5000 email/ngày. Với nhu cầu của phần lớn blogger thì như vậy đã là quá đủ.
Bạn có thể tham khảo cách đăng ký Hostgator chỉ với $0.01 tại đây
DÙNG PHẦN MỀM EMAIL MARKETING MARKETING MIỄN PHÍ NÀO?
WordPress có một plugin email marketing miễn phí tuyệt vời hỗ trợ chức năng autoresponnder là WP Autoresponder. Với plugin này bạn có thể thoải mái tạo chiến dịch email marketing, gửi email tự động theo lịch, tạo form opt-in người dùng…Một số tính năng của Wp autoresponder:
- Tạo chiến dịch
- Tạo Opt-in form
- Double opt-in
- Autoresponder
- Email gửi đi phải là email có đuôi @domaincuaban.com để tránh thư bị rơi vào hộp thư spam
- Giới hạn số lượng email gửi đi mỗi giờ tùy theo host bạn đang sử dụng
Hosting Company | Limitations | Send X e-mails every Y minutes | Configuration / Observation |
1and1 | 100 per task 200 per hour |
95 e-mails / 30 minutes | |
BlueHost | 150 per hour | 70 e-mails / 30 minutes | |
DreamHost | 50 per hour | 45 e-mails / 1 hour | Do not leave the bounce e-mail address field empty! |
Free.fr | 20 per task 100 per hour 2000 per week |
18 e-mails / 15 minutes | If you’re using your own cron or the manual send process, you can send 15 e-mails every 10 minutes |
GMail | 100 per hour 500 per day |
48 e-mails / 30 minutes 20 e-mails / 1 hour (>500 users) |
|
Google Apps for Business or Education editions |
2000 per day | 80 e-mails / 1 hour | |
GoDaddy | 100 per task 1000 per day |
95 e-mails / 15 minutes 40 e-mails / 1 hour (>1000 users) |
|
Goneo | 250 per hour | 60 e-mails / 15 minutes |
|
GreenGeeks | 100 per hour by default | 45 e-mails / 30 minutes | |
Host Gator | 500 per hour | 115 e-mails / 15 minutes | |
Host Monster | 500 per hour | 115 e-mails / 15 minutes | |
Hosting 2GO | 50 per 15 minutes | 45 e-mails / 15 minutes | |
Hotmail | 100 per day | Due to this limitation, you should not use Hotmail as smtp server. | |
Lunarpages | 20 per task 600 per hour |
19 e-mails / 15 minutes | You can use your own cron task to have a better frequency (every 2 minutes) |
Lypha | 2000 per hour | 400 e-mails / 15 minutes | |
Maven Hosting | 500 per hour | 115 e-mails / 15 minutes | |
Netissime | 500 per 15 minutes 1000 per day |
100 e-mails / 15 minutes40 e-mails / 1 hour (>1000 users) | |
OVH via smtp | 100 per hour and Pack Perso: 500 per day Pack Pro: 500 per day Pack Business: 1200 per day Pack Premium: 2000 per day |
20 e-mails / 1 hour 20 e-mails / 1 hour 48 e-mails / 1 hour 80 e-mails / 1 hour |
|
OVH via phpMail | The process will be blocked if more than 5% of your messages bounce | up to you! No more than 150 e-mails per batches |
|
PHPNet | 100 per hour | 50 e-mails and 2 second pauses between each batch with the manual send process | E-mails are added to their own queue so you can send as many e-mails as you want and then their server will deliver automatically 100 e-mails per hour |
Rochen | 100 per 10 minutes 1000 per day |
95 e-mails / 15 minutes 40 e-mails / 1 hour (>1000 users) |
|
Site5 | 1000 per hour | 240 e-mails / 15 minutes | Your from and bounce e-mail address should belong to your own domain |
Siteground | 400 per hour | 95 e-mails / 15 minutes | |
Techark | 250 per hour | 60 e-mails / 15 minutes | |
VCServer Network | 100 per hour | 45 e-mails / 30 minutes | |
Webcity | 20 per 6 minutes | 19 e-mails / 15 minutes | You can use your own cron task to have a better frequency (every 8 minutes) |
Yahoo | 100 per hour | 95 e-mails / 1 hour |
Hy vọng bài viết này sẽ góp phần giúp bạn tiết kiệm một số tiền đáng kể cho chi phí email marketing hàng tháng.
Giải pháp Email Marketing, nên chọn Amazon SES, MailChimp hay Mail Server riêng.

Hiện nay, có 3 sự lựa chọn tốt nhất để thực hiện điều này đó là: (1) Amazon SES; (2) MailChimp; (3) Mail Server riêng. Sau đây là một số so sánh giữa các giải pháp gửi email hàng loạt này.
I. Amazon SES – giải pháp gửi email hiệu quả (http://aws.amazon.com)
Amazon SES là một dịch vụ cho gửi email với số lượng lớn có giá thành rẻ và chất lượng tốt nhất hiện nay (giá chỉ 0,1$/1000 email), tốc độ gửi rất nhanh, khả năng vào Inbox luôn cao và đặc biệt là phương thức thanh toán tiện lợi (nạp trước bằng thẻ Visa).

Để sử dụng Amazon SES cần 3 bước sau:
1. Sign up - Đăng ký thành viên
2. Verify Domains or Email Addresses: Xác minh địa chỉ gửi email. Amazon chỉ cho phép gửi thư từ email đã verified
3. Tạo tài khoản SMTP: Nhập user –> Amazon SES tự sinh ra password
Thông số kết nối SMTP Server
Server: email-smtp.us-east-1.amazonaws.com
Port: 25, 465 or 587
TLS: Yes
II. MailChimp (http://mailchimp.com/)
MailChimp.com là 1 trong những nhà cung cấp dịch vụ Email Marketing hàng đầu thế giới với ưu điểm giao diện thân thiện, dễ sử dụng cùng những tính năng vô cùng hữu ích.

Những ưu điểm của MailChimp.com:
1. Tài liệu training phong phú & miễn phí
Mailchimp.com cung cấp một kho tài liệu miễn phí cho tất cả các khách truy cập tại địa chỉ http://mailchimp.com/resources/ có thể download hoặc read online.
2. Dịch vụ phong phú – Miễn phí chăm sóc 2000 email khách hàng đầu tiên
Giảm thiểu và tối ưu hóa tất cả các loại chi phí là bài toán rất đau đầu của nhiều người mới bắt đầu kinh doanh. bao nhiêu phần trăm ngân sách để phát triển sản phẩm? Bao nhiêu chi phí đổ vào chiến dịch Marketing sắp tới?
Thường thì thời gian ban đầu, số lượng khách hàng của bạn chưa nhiều và nếu nó chưa vượt qua con số 2000 thì thật tuyệt vời là bạn sẽ được sử dụng free với rất nhiều tiện ích mà MailChimp.com cung cấp. Chi tiết tham khảo tại http://mailchimp.com/pricing/free/
Đây thực sự là thứ mà những bạn mới bắt đầu kinh doanh rất cần vì nó đã giúp giảm thiểu chi phí dành cho việc chăm sóc khách hàng qua công cụ email và ngân sách sẽ được dùng cho những việc quan trọng khác. Trong TOP 10 nhà cung cấp dịch vụ Email Marketing hàng đầu thế giới tính đến thời điểm hiện tại thì chỉ có MailChimp.com cung cấp free dịch vụ cho người sử dụng có số lượng khách hàng lớn như vậy.
3. Dịch vụ uy tín, tỉ lệ email vào Inbox rất cao
Thật sự thì không phải ngẫu nhiên mà MailChimp.com có tỉ lệ gửi email vào Inbox trên 99%. Bạn phải tuân thủ một số điều khoản gửi email chuyên nghiệp do Mailchimp.com thiết lập. Việc này thật sự chuyên nghiệp và tốt cho bạn. Đây cũng là lý do email gửi đi của bạn không bao giờ vào Spam.
III. Mail Server riêng

Đây là 1 dịch vụ có thể nói khá tốn chi phí, cách dùng phức tạp. Để sử dụng dịch vụ này cần mua phàn mềm gửi mail trên Server. Với tính năng gửi mail không giới hạn chúng ta có thể làm chủ chiến dịch Email Marketing một cách hiệu quả nhất.
Tùy thuộc vào chiến lược của các công ty sẽ có những sự lựa chọn phù hợp. Với các marketer mới bắt đầu thì nên sử dụng gói miễn phí của MailChimp. Với các doanh nghiệp vừa và nhỏ, nhu cầu gửi mail nhiều hơn nên dùng Amazon SES hoặc MailChimp để triển khai. Còn với các doanh nghiệp cần gửi lương mail lớn, liên tục thì cần nghĩ đến sử dụng Mail Server riêng
Amazon SES: Giải pháp cho email marketing
Rất nhiều các công ty, tổ chức muốn đưa sản phẩm của mình đến người dùng qua email. Nhưng khó khăn gặp phải không nhỏ, từ hệ thống đến giải pháp, công cụ cần thiết cho chiến dịch. Cần phải có sự kết hợp thật hoàn hảo giữa các yếu tố đó thì mới đem lại hiệu quả thực sự cho Email Marketing.
Về mặt giải pháp và công cụ hỗ trợ thì hiện nay không phải là hiếm, rất nhiều phần mềm hỗ trợ gửi mass mail (gửi mail hàng loạt) với các tính năng phong phú, đa dạng. Nhưng tất cả, đều cần có một cổng SMTP, một SMTP server để gửi mail đến danh sách. Mấu chốt vấn đề nằm ở đây. Hiệu quả được quyết định nhiều nhất bởi SMTP. Vì nó ảnh hưởng trực tiếp đến email gửi đi có vào inbox hay spam, rất ít người kiểm tra hộp thư spam của mình, trừ khi họ cần tìm kiếm thông tin nào đó.
- Để có được SMTP tốt có rất nhiều cách, tôi chia ra làm 2 hướng sau:
- Tự triển khai SMTP server: Tốn kém chi phí rất nhiều cho máy chủ, đường truyền, chỗ đặt và cài đặt hệ thống phức tạp. Tỷ lệ inbox giảm dần và có thể bị backlist sau vài lần gửi số lượng lớn.
Amazon cho phép bạn gửi email từ địa chỉ của mình thông qua SMTP server của họ. Chỉ cần verify địa chỉ gửi đi hoặc tên miền (rất nhanh chóng), là bạn có thể gửi đi 10,000 email / ngày. Đảm bảo tuyệt đối 100% inbox, đây là chỉ tiêu mơ ước của biết bao người làm Email Marketing.
Về phần chi phí, thật bất ngờ, và cũng như hầu hết các dịch vụ của Amazon Web Serices, chỉ tính những gì bạn dùng. Cụ thể trong SES thì chi phí phải trả tính theo dung lương email gửi đi. Chỉ 0.12$ cho 1 GB.
Tôi làm phép tính đơn giản
- 1 email text nặng khoảng 300KB, mỗi ngày bạn gửi full 10,000 email thì 1 ngày bạn gửi hết gần 3GB, chi phí là 0.36$.
- 1 email template marketing nặng khoảng 600KB, mỗi ngày bạn gửi full 10,000 email thì 1 ngày bạn gửi hết gần 6GB, chi phí là 0.72$.
Bạn nào còn thắc mắc, hỏi đáp có thể comment để trao đổi nhé.
Monday, March 3, 2014
Thuật ngữ - Khái niệm Internet Marketing
Thuật ngữ - Khái niệm
1. Geo Targeting/Geographic: Là hình thức quảng cáo dựa vào thuộc tính vị trí của khách hàng. Quảng cáo sẽ xuất hiện tương thích với vị trí địa lý của khách hàng. Hình thức này hiện chưa phổ biến ở Việt Nam do việc xác định vị trí dựa theo IP giữa các địa phương tại Việt Nam chưa rõ ràng.
2. Developer: Là người phát triển, sở hữu các game, ứng dụng và WAP mobile.
3. Banner: Là một ảnh đồ hoạ (có thể là tĩnh hoặc động) được đặt trên các game, ứng dụng và WAP mobile với chức năng là một công cụ quảng cáo.
4. AmobiSDK: Thư viện lập trình tích hợp giúp các developer tích hợp banner của Amobi vào trong game, ứng dụng và WAP mobile. Hiện AmobiSDK hỗ trợ đa nền tảng smartphone hiện nay gồm Android, iOS, WindowPhone và mobile WAP.
5. Impression: là thuật ngữ chỉ số lần xuất hiện của quảng cáo, khi một quảng cáo được hiển thị trên 1 game, ứng dụng hay trang WAP mobile thì được tính là 1 Impression.
5. Click: Số lần bấm vào quảng cáo để dẫn đến trang quảng cáo.
6. CTR – Click through Rate: Là tỷ lệ số click chia số Impression (lần hiển thị của quảng cáo). Tỷ lệ này càng cao chứng tỏ banner quảng cáo càng hiệu quả, phù hợp với mong muốn và quan tâm của người xem quảng cáo.
7. CPA – Cost Per Action: là hình thức tính chi phí quảng cáo dựa trên số lượng khách hàng thực tế mua sản phẩm/điền form đăng ký/gọi điện/hay gửi email… sau khi họ thấy và tương tác với quảng cáo.
8. CPC – Cost Per Click: là hình thức tính chi phí quảng cáo dựa trên mỗi nhấp chuột vào quảng cáo.
9. CPM – Cost Per Mile (Thousand Impressions): là hình thức tính chi phí dựa trên 1000 lần hiển thị của quảng cáo.
10. Landing Page: là một trang WAP được tao ra nhằm mục đích thu hút người truy cập trong chiến dịch quảng cáo, Landing Page có mục tiêu là chuyển đổi từ khách truy cập trở thành khách hàng thông qua Form đăng ký, Form liên hệ…. Ngoài ra Landing Page còn là thuật ngữ dùng chỉ trang đích của một chiến dịch SEO, hay quảng cáo Adwords, Quảng cáo banner…
11. Pageviews: Số màn hình của game, ứng dụng mobile hoặc trang WAP mobile được mở – Chỉ số này tác động đến thu nhập của Nhà phân phối quảng cáo khi tham gia vào các mạng quảng cáo. Pageviews càng cao càng mang lại nhiều Impression và Click và giúp làm tăng thu nhập. Pageviews của một game, ứng dụng và WAP mobile còn thể hiện độ lớn của game, ứng dụng và WAP mobile đó.
12. Unique Visitor: là chỉ số thể hiện số người truy cập duy nhất/không bị trùng lặp vào 1 game, ứng dụng và WAP mobile nào đó trong 1 khoảng thời gian. Ví dụ, trong 1 ngày bạn và xem website http://amobi.vn 2 lần, mở tổng cộng 6 trang thì sẽ được tính là: 1 visitor, 2 visits, 6 pageviews.
13. Visit: Số lượt truy cập mở game, ứng dụng và WAP mobile. Xem ví dụ trong phần Unique Visitor.
14. Visitor: Số người truy cập game, ứng dụng và WAP mobile. Xem ví dụ trong phần Unique Visitor.
15. Contexual Advertising: là hình thức hiển thị quảng cáo dựa trên nội dung của game, ứng dụng và WAP mobile, hoặc dựa trên hành vi tìm kiếm, sử dụng sản phẩm của người dùng.
16. Click Fraud – Fraud Click: Click Fraud hay Fraud Click là những click gian lận có chủ ý xấu nhằm làm thiệt hại cho các nhà quảng cáo hoặc mang lại lợi ích không chính đáng cho Nhà phân phối quảng cáo.
17. Conversion – Conversion Rate: là chỉ số thể hiện tỷ lệ khách hàng thực hiện một hành vi sau khi xem/click vào quảng cáo, hành vi đó có thể là mua hàng/điền vào form, gửi email liên hệ, gọi điện… Đây là chỉ số quan trọng đánh giá hiệu quả của chiến dịch quảng cáo, chỉ số này có thể cho biết được doanh nghiệp đã bỏ ra bao nhiêu chi phí để có được một khách hàng (hoặc 1 khách hàng tiềm năng).
18. Dimension: Kích thước của quảng cáo hiển thị trên các loại thiết bị di động khác nhau.
19. Demographics: Thuộc tính nhân khẩu học của khách hàng được các doanh nghiệp sử dụng nhằm mục đích tiếp cận đúng đối tượng tiềm năng trong chiến dịch quảng cáo của họ. Các thuộc tính cơ bản như: Độ tuổi, Giới tính, Tình trạng hôn nhân, Thu nhập…
20. Geo Targeting/Geographic: Là hình thức quảng cáo dựa vào thuộc tính vị trí của khách hàng. Quảng cáo sẽ xuất hiện tương thích với vị trí địa lý của khách hàng. Hình thức này hiện chưa phổ biến ở Việt Nam do việc xác định vị trí dựa theo IP giữa các địa phương tại Việt Nam chưa rõ ràng.
Wednesday, November 6, 2013
AndroVM – Máy ảo cho người lập trình android
Thông thường lập trình android sử dụng máy giả lập android đi kèm Android SDK. Tuy nhiên máy giả lập này khởi động lâu và độ phản hồi chậm. Để khắc phục hạn chế trên, sử dụng AndroVM.
AndroVM thực chất là máy ảo chạy trên nền VirtualBox. Thực hiện theo các bước sau:
1) Download and install VirtualBox. This is required in order to install Android (or any other operating system) without damaging your system or messing with BIOS, which can be time-consuming, and/or dangerous to the system..
2) Download AndroVM (click one of the links in this step to download their respective .ova file). For beginners, please choose the version complete with Adobe Flash Player and the Google Play store. If you are an advanced user (or don’t want Google Play as the Android Appstore), you may download the version without the Google Play store.
3) Navigate to the folder where you downloaded either .ova file, and double-click (open) it. You must have VirtualBox installed before opening the file, or it will not open properly. If you have VirtualBox installed, you should see something similar to the picture below:
As pointed out in the picture, you should make sure that the RAM (Random Access Memory) listed is 1/2 or less of the RAM available on your computer. For example, if you have 4 GB of RAM (4096 MB of RAM), the RAM listed in the dialog box should be 2048 MB (2GB) or less. If more than half of the available RAM on your computer is listed in the dialog box, then when you start the Android VM, your host computer (the computer you’re running VirtualBox on) will excessively swap out memory on your hard disk, which will lock up the host computer, and make it unstable.
4) Once you’re sure you have the right settings, click Import.
You may see a “Importing appliance” window, just wait until it finishes.
You should now see a screen like this:
5) You should now recall which version of AndroVM you have downloaded. If you have downloaded the AndroVM version with Flash and Google Play built into it, please skip to step 6, as you do not need to follow step 5. However,if you have downloaded the version without Google Play, please complete this step. As you may (or may not) know, if you want to download Android apps, but you don’t have Google Play, you have to get them from some other source. You can either a) search the Web for an .apk package that contains your app, which may or may not work; b) download another app store that replaces Google Play, and evade the direct .apk web search. Either way, you need to make a modification to Android in order to do this without Google Play, but we will save this for step 6.
Anyway, if you prefer to use the direct .apk search method (not recommended), skip this step, and go to step 6. However, it is recommended that you download an app store, so you may want to continue with this step.
6) Depending on which version of AndroVM you downloaded, you may need to configure your Android device differently. Either way, you should begin the virtual machine by clicking the Start button, as shown below in the yellow box:
You should now see the image below (it will be in color):
At this point, it may be helpful to put the VM in full screen (click View -> Switch to Fullscreen, click “Switch” if you see a dialog box). If you ever want (or need) to pause the VM, click the Machine menu, and then “Pause”. The VM screen will be in grayscale (black and white) if it is paused. To unpause the VM, repeat the steps.
Anyway, the VM screen should show the above image for a few seconds, and then flash into what looks like a command prompt (Linux terminal in this case). You will see a few dialog boxes. Just read them through thoroughly, click “Do not show me this message again” or something similar if you choose to not have them show again, and then click OK. Next, you should see the typical Android logo flashing a few times (see below screenshot).
Please go to step 6a or 6b, depending on which version of AndroVM you have downloaded.
6a) If you downloaded the AndroVM version without Google Play and Flash Player, you will see the following screen (or something similar):
You should know what to do at this point: click and hold the padlock, and move your mouse to the unlocked padlock so that there is a white circle around it, and then let go of the mouse button. Now, you will see the Android home screen:
Do you remember the appstore .apk file we mentioned before? Good, because you need to install it! You need to configure a setting before installation can begin. However, this setting only needs to be configured once. Therefore, if you’ve completed this step already, you need not repeat it.
First, click the circle with 6 dots in in on the right panel. You’ll see a list of apps. Click “Settings”. You should be in the settings panel now. It looks like this:
Scroll down to the “Personal” section, and click the “Security” listing as shown in the picture above.
Next, find “Unknown sources”, and click on it so
it’s checked, as seen below:
You will get a prompt as shown below, read it and click OK.
Next, tap the Home key on your keyboard. This will take you to the Android home screen, which you will need. Click the circle with 6 dots, to get to the app list. Click the Browser app. Now, navigate to Google Drive, SkyDrive, or wherever you stored that file. Open the file in your cloud service from the mobile Android browser and not the host computer’s browser. As soon as you open it, you should see a gray bar at the bottom that reads “Starting download…”. You should see a little download icon in the far left of the top notification bar of Android. The icon is circled in red below.
Next, pull down the notifications bar (click and drag the bar downwards, like in the below pic). When it’s opened, click on the .apk file, as shown in the picture:
If you already have the app installed, you will get a prompt asking if you want to replace the existing app with the one you are attempting to install. Choose OK if this is what you want to do, otherwise choose Cancel if you don’t want to replace the app, and cancel the installation. Unless you clicked Cancel to the prompt described above, you should now see the following screen (or something similar):
Click Install at the prompt to finish the installation. You should now see:
What you do here is at your discretion: you may open the app to see that it installed correctly (choose Open), or you may return to the Android home screen (choose Done, then hit the Home key on your keyboard. Please continue to step 7.
6b) If you downloaded the AndroVM version with Google Play and Flash Player, the Android startup sequence described in step 6 will commence, after which a setup wizard (no, not this wizard! :D) appears, as shown below:
Choose your language from the list below the “Welcome” text, and then “Start” when you’ve chosen your language.
You will now be asked if you have a Google Account (as shown below).
If you use Gmail/Google+/YouTube/Blogger or any of the other Google goodies, select yes.
If you choose no, here’s what you see:
If you choose to sign up for a Google Account (click “Get an account”), you’ll be asked for your name, a Gmail username that you would like, about the same stuff they ask you for when you sign up for one on the Web. Here’s what the setup wizard’s Google Account sign-in screen looks like:
NOTE: If you have two-step authentication enabled for your Google Account, you will be asked to use browser sign-in, as shown below:
When you’ve successfully signed in, you will see the following screen:
It’s recommended that you not enter credit card info into your Android install, because if the install is not secure enough, a hacker (or maybe an inside job?) could use your data to make app purchases in your name without your knowledge.
Click “Not now” as circled in the above picture, then you should see something like the below screen:
It’s recommended that you leave at least the second checkbox in this page of the wizard checked, because if something happens to your AndroVM virtual machine, you have the machine’s settings backed up to your Google Account, which you can restore from the Google Account at a later time, should you need to do so. The first checkbox, however, will import the settings from your Google Account into the Android emulator, if any settings in said Google Account exist. When you’re satisfied with the backup settings, click the gray forward arrow in the bottom right corner of the window.
If the first checkbox is checked, Google will contact its servers to import settings to the virtual machine.
Next, you will see the following screen:
The settings explain themselves, and as before, click the arrow when you’re finished with the page.
Next, you will be prompted to set your current time, as shown below.
Click the forward button when you want to proceed. When you do, you will be shown this screen:
Enter your name, then click the forward arrow.
Finally, you will see this:
Click Finish, and you will see the Android Home Screen, with a little tutorial on how to use it.
Proceed to step 7.
7) Congratulations, you now have a working AndroVM emulator successfully configured in VirtualBox. But before we cut you loose to explore on your own, here are a few things to keep in mind that will help you use AndroVM better. You should read the keyboard shortcuts for Android, as they contain a wealth of information that you may need.NOTE: If you want to restart AndroVM (either version), you have to use the Ctrl+Alt+Delete shortcut combo. However, you can not press the key combo into the VM without invoking the function of the combination in the host PC. To send Ctrl+Alt+Delete without invoking the function in the host computer, open the Machine menu in the VM window, and click “Insert Ctrl-Alt-Delete”. Note that this will perform an immediate reboot of AndroVM (and not the host PC), and any unsaved work in the virtual machine will be lost.
Also, and this is very important, the AndroVM version with Google Play and Flash Player has backup capabilities, but the version lacking Google Play does not have the backup feature. This means that if something goes wrong (AndroVM won’t boot, etc.), if you are running the version of AndroVM without Google Play and Adobe Flash Player,you may not be able to backup the settings and apps in AndroVM. However, if you’re running the version with Google Play and Flash, and you have backup enabled, then everything you do will be saved to your Google Account, and restoration of apps and settings will be possible.
And another awesome feature if you have the Google Play version of AndroVM: when you go to the Google Play website, you can queue apps for installation to AndroVM (or any other Android device with Google Play) right on the Play website.
Finally, let’s cover the reset option in Android (which may or may not work, but it can be launched in either version of AndroVM). If you ever break AndroVM (or any Android device, for that matter), there is a way to reset it, which may or may not work. First, open the Android Home Screen (tap the Home key on your keyboard) if you aren’t there already. Next, click the circle with 6 dots. Open Settings, then scroll down until you find the “Backup and Reset” listing, and click on it. Next, look for “Factory data reset”, and click on it. Click the “Reset tablet” button, and finally “Erase everything” if you’re sure you want to reset the VM. Next, restart the VM (see note about Ctrl-Alt-Delete above). If the reset doesn’t work, you will need to delete the virtual machine, and create a new one. Be careful though – this will totally delete every app and setting you have put into the VM, so remember to backup!!
If you’re sure you want to delete the virtual machine and everything in it, follow the steps below.
a) First, close the VM window (if AndroVM is open), or start VirtualBox (if AndroVM is closed, and VirtualBox is not open).
b) In the left list of the VirtualBox window, right-click the name of the virtual machine, and choose “Remove” from the pop-up menu.
c) You will see the following dialog box:
Choose “Delete all files”, and not “Remove only”, because if you choose “Remove only”, it will only remove the listing of the virtual machine in the machine list in VirtualBox, and not the files associated with it. The option to “Delete all files” will remove the files associated with the virtual machine, as well as the listing in the machine list itself.
Friday, October 25, 2013
101 Ways to Make Money on Facebook
(By the way, you may also be interested in reading MonetizePros’ monetization guides on other social media sites: LinkedIn, Pinterest, Twitter and YouTube. And for even more monetization tips, sign up for the MonetizePros free email newsletter.)
Jump To Section:
- Making Money: Build Your Mailing List, Sell Your Products, Generate Leads, Promote Your Books, Market Affiliate Products, Look for a Job
- Tools: Facebook Apps & Integrations, Recommended Tools
- Further Reading: Facebook Monetization, Facebook Success Stories, Building Your List with Facebook, Selling Products on Facebook, Generating Leads on Facebook, Promoting Books on Facebook, Affiliate Marketing on Facebook, Job Hunting on Facebook
Build Your Mailing List
Since most businesses make money from their mailing list, let’s look
at some specific ways you can grow your mailing list on Facebook to
increase your online income. - Post new signup incentives (free e-books, reports, whitepapers, discounts, etc.) on your Facebook wall. For extra exposure, promote your post using the traditional Facebook Ads interface so you can target your post to the Facebook audience most likely to sign up and later become customers. Continue the ad as long as you continue getting signups.
- Look for opportunities in relevant Facebook groups to share your signup incentives. Start by joining groups where your target customers are active. Look at the question they post most frequently. Create signup incentives that answer those questions and leave a short, informative answer with a link to your squeeze page so people can learn more. .
- Install apps from your email service provider to put an opt-in form on your Facebook page as a custom tab. ESPs that offer Facebook apps include Aweber, MailChimp, GetResponse, Constant Contact, and iContact.
- Use the Woobox HTML tab app build an iframe on your Facebook page. You can easily add your mailing list squeeze page and have it show as one of your four custom tabs beneath your cover photo.
- Update your page’s cover photo to “point” to the custom tab on your Facebook page where people can sign up for your mailing list.
- Add a cover photo with a call to action to “click here” to get your free incentive. Make sure the photo’s description has a link to your squeeze page so that when people click on the cover photo, they can easily click through to your squeeze page. You can also make a shortened URL for your squeeze page (something easy to type like bit.ly/freeguide as opposed to bit.ly/Gu8sce2) and add it to your cover photo.
- Use the Custom Audience feature in the Facebook Ads Power Editor to target ads about your signup incentive to other email address lists you have access to like your customers, LinkedIn contacts, personal email contacts, etc. Note that you shouldn’t says something like “Thanks for being in my network on LinkedIn — come download this.” Don’t give away how you know people in your ad; let them just think they were “randomly” targeted.
- Use the Custom Audience feature in the Facebook Ads Power Editor to target ads for a new signup incentive to people who have unsubscribed from your mailing list.
Sell Your Products
Do you sell physical or products, online or off? Here are some ways
increase your sales using Facebook to turn your visitors and fans into
paying customers.- Announce new products on your Facebook page and promote the post using the traditional Facebook Ads interface so you can target your post to the Facebook audiences most likely to buy.
- Use the Custom Audience feature in the Facebook Ads Power Editor to target ads to your current customer base and mailing list to increase visibility for your new products.
- Add a custom tab to your Facebook page that lets you sell directly on Facebook, or that guides your Facebook fans from your page to your online store.
- Look for opportunities in relevant Facebook groups to promote your products. Start by joining groups where your target customers are active. Look for questions that can be answered with a mention of your product and answer them, preferably linking to your product’s landing page.
- Comment on blogs using the Facebook Comments plugin that your customers regularly read. Either comment as your Facebook page or comment as your personal profile after you have connected your page to your profile under the employment section of your personal profile’s about tab. You will get a link to your Facebook page with either option. Look for posts that allow you to casually mention your products in the comment so people will have reason to click through to your page.
- Update your cover photo with a photo or benefits list for your new / bestselling product. Make sure the photo’s description has a link to your product’s landing page so that when people click on the cover photo, they can easily click through to your landing page. You can also make a shortened URL for your landing page (something easy to type like bit.ly/ourproduct as opposed to bit.ly/Iso93lco) and add it to your cover photo.
Generate Leads
If you sell high-end products or services, you might be more focused
towards generating leads through Facebook. Here are some ways to attract
them.- Create content on your blog that is conversion-oriented for your business. If you offer SEO services to small businesses, write posts about SEO challenges for small businesses. Share these posts on your Facebook page and promote them using the traditional Facebook Ads interface so you can target the audiences likely to need your services.
- Look for opportunities in relevant Facebook groups to demonstrate your expertise. Start by joining groups where your target customers are active. Look for questions that are related to the services you offer, answer them, and casually mention that you offer services that could help with their issue.
- Lead a group on Facebook about the industry you offer services for. If you’re a freelance web designer, create a group for businesses who need small pieces of design advice. Just be sure your group’s goal is to attract customers, not colleagues.
- Link your business Facebook page to your Facebook personal profile using the employment section under the about tab. This way, potential customers who see your interactions throughout Facebook can learn more about your business.
- Find popular blogs in your industry that your potential customers read. Be an active participant in the wall posts of that blog’s Facebook page using your Facebook page. If you offer great advice to people, they’ll be more likely to contact you about your services.
- If you offer local services, look for business referral groups on Facebook in your region. Participating in these ail leave a huge ROI as people come to them to look for good businesses to work with. Even the smallest cities have them.
- If you are offering services to entrepreneurs or small business owners who manage their own Facebook page, consider sending a personalized message to their Facebook page about specific ways your services could help them. Skip the generic “I can help you build your Facebook marketing strategy” and go for “I noticed you don’t have a link to your website in your page’s short description — here’s how to do it.” Insert directions and then let them know you can help them with other aspects of their Facebook page if they are interested. Sending it to their Facebook page will help you bypass the “Other” message folder.
Promote Your Books
If you’ve authored a book for sale (or as an incentive for mailing
list signups), then you can promote it on Facebook. Here’s how.- Create a cover photo for your book, both on your personal profile and your Facebook page. Include a call to action that points to the book website, an arrow that points down to a custom tab with a sample chapter that can be downloaded if people opt-in (which will put them in an autoresponder series to ultimately buy the book), etc.
- Create a Facebook page for your book itself so people can add it to books they’ve read. Better yet, add instructions in an image on how people can add your book to their favorite books on their personal profile.
- Create a group so people can come discuss the book. As the group grows, more people will become interested in joining and will lean more about the book.
- Join groups for book lovers so you can share the news about your book. Also join groups where people who would read your book are active.
- Start an interest list with the top books in your industry and include your book’s page in that list. Then promote it.
- Design some images with quotes from the book. While these aren’t as powerful on Facebook, they still get a lot of shares. Make sure a link to your book is early in the description with the image; specifically, make it a shortened URL after no more than 90 characters in your update.
Market Affiliate Products
Another way to make money on Facebook is by promoting the products
you are an affiliate for. Note that if you do share an affiliate link on
Facebook, it is proper etiquette (and an FCC requirement) to disclose
that the link is an affiliate link. - Promote your blog post or video review of the affiliate product on your Facebook wall and promote that post using the traditional Facebook Ads interface to target the ad to people who are most likely to buy the product.
- Personally reach out to people who might be interested in buying this product. You will find these people in relevant groups and interacting on popular Facebook pages within the industry. For this to work, you have to be genuinely passionate about the product, willing to write personalized messages to individuals about why they should try it, and disclose that you are an affiliate (but that you’d promote it even if you weren’t). Make sure these are people you have interacted with in groups or on pages, and let them know you sent them a message so it doesn’t get lost in their other folder.
- Look for opportunities in relevant Facebook groups to promote the affiliate product. Start by joining groups where the product’s target customers are active. Look for questions that open the door to sharing your review post or video. If you’re promoting a WordPress theme, look for any group where people are asking what theme is best for their blog or business, then passionately suggest the theme you’re promoting (and also disclose that you’re an affiliate).
Look for a Job
If you’re not making what you want at your current job, then you
might be in the market for a new one. Here are some ways to use Facebook
to help increase the odds of getting hired.- Make your Facebook personal profile as professional as possible. Regardless of the legality of employers checking up on potential job candidates on Facebook, they still do. You don’t want someone to see your latest wild weekend in Vegas photos or status updates where you complain about your job, past or current.
- If you know of a company that is hiring, and you can find people from that company in public Facebook groups using Graph Search (try Groups that John Smith Belongs To), join those groups and start interacting with those people. The familiarity could help you during the interview process as you will be demonstrating your expertise with potential interviewers.
- Find a common interest with your future boss or interviewer. Many Facebook personal profiles have some public information; see what you can find before you go for your interview and brush up on it so you can casually throw it around in conversation. The connection will help you be more memorable.
- Turn your profile and/or page into a portfolio. Add images that represent your best work in a specific album. If applicable, add a link to the description for the image.
Facebook Apps & Integrations
If you want to make money directly off of Facebook, you will want to
turn your Facebook page into a sales machine. Here are some apps that
allow you to sell from your Facebook page or easily lead your Facebook
fans to your online store.- Beetailer. Helps you import your existing online store into Facebook.
- Show & Sell. Sell your products or services on Facebook with an easy-to-configure social mini-store.
- Storefront Social. Enables businesses to showcase their products or services on their Facebook page.
- ShopTab. One of the leading Facebook store applications.
- Ecwid. Formerly Payvment, an embeddable centrally managed storefront that works on Facebook, WordPress, Joomla, Drupal, Squarespace, and additional platforms.
- Integrations with Facebook. Facebook store applications and integrations for Shopify users.
- StoreYa. Facebook store application and integration for Magento users.
- Deal Share. Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount.
- Exclusive. Visitors unlock a “fan exclusive” download by sharing a wall post .
- Fan Coupon. Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event.
- Coupons & Vouchers. Create fan-only coupons with unique one per user custom coupon codes.
- Deals. Require payment via Paypal to access an offer.
- Group Deals. Create coupons that are available only after a certain number of people request the coupon.
- Facebook Coupon App. Reward your fans and generate sales revenue with Facebook exclusive offers.
- InlineVision Contact Form. Give fans an easy way to contact you with our Contact Form for Facebook and get the submissions delivered directly to your email Inbox.
- Pagemodo Contact Form. A contact form is a quick and easy way for visitors and fans to contact you. They fill in information on your tab and you’ll get alerted with an email.
- North Contact. North Contact is a free social CRM extension for North Social’s apps. Perfect for creating user forms, list management, as well as outbound emails and autoresponders.
Recommended Tools
If you want to make money online, you need to get efficient with your
time management. The following tools will help you spend less time
posting updates and more time on revenue generating tasks. - Buffer. Allows you to create a custom schedule for posting updates to your Facebook profile or page. Add posts to your Buffer and they will automatically be assigned to the next open time slot.
- Post Planner. Allows you to schedule posts to your pages and groups. Also gives you ideas of what to write when you don’t know what to post.
- HootSuite. Allows you to schedule posts to your profile and page. Also allows you to monitor your newsfeed in one dashboard.
- SumAll. Lets you view your Facebook Insights alongside business data from a variety of sources in a graph so you can see how a spike in Facebook activity affects your business.
- Cyfe. Prefer dashboards? Cyfe lets you create dashboards with business data from a variety of sources.
- Social Report. If you’d rather get your Facebook Insights and activity delivered to your inbox.
- Rival IQ. For those who need to constantly monitor their competitors, Rival IQ lets you see your competitor’s Facebook page description and activity levels. It will also notify you when any significant changes are made to the page.
Further Reading: Facebook Monetization
Want some more Facebook monetization tips? Check out tips from more experts in the social media field.- Building & Monetizing Facebook Fan Pages. Think Facebook marketing is too difficult or not worth the time? Use these easy tips on building and monetizing Facebook fan pages.
- Yes, You Can Monetize Your Own Social Data–Here’s How. Several entrepreneurs are attempting to give social network users new ways to make money from their thoughts, words–even their identity. Is this the future of the middle class?
- Show Me the Money! 5 Ways to Monetize Your Facebook Fan Page. How your PR agency can monetize a Facebook fan page.
- Monetize a Facebook Page in 7 Easy Ways. Small businesses, start-ups and franchises are all monetizing around Facebook, but you can’t figure out how to do it yourself. Monetize a Facebook Page in 7 easy steps.
- How to Monetize Your Facebook Fan Page. You will find a quick video that will teach you some ways to monetize your Facebook fan page, how you can make money on Facebook, even without a list!
- How to Customize, Optimize and Monetize Your Facebook Fan Page. Here’s a quick video to show you some of the features you can add to optimize your fan page and start generating more leads, engaging with more potential clients and building more trust.
Further Reading: Facebook Success Stories
Need some inspiration about how Facebook can help your business? Check out these collections of success stories. - Facebook Success Stories. Meet small businesses across the U.S. who are finding success on Facebook.
- 3 Small Businesses that are Successful on Facebook. What does small business Facebook success look like? The stories of a bakery, a laser clinic, and a golf club share real life Facebook success stories.
- 9 Facebook Marketing Success Stories You Should Model. Improve your Facebook marketing: Study the innovative Facebook marketing practices used by these companies.
- 3 Facebook Commerce Success Stories. Here are three small businesses that have successfully integrated stores into their Facebook Pages, and what they’re learning about the process.
- Free ebook: 15 B2B Marketing Facebook Success Stories. we compiled 15 mini-case studies of successful B2B Facebook pages.
- Facebook Success Stories. Every day, brands around the world are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their business.
Further Reading: Building Your List with Facebook
We all want a larger, targeted list. These posts will give you even more insight into how to grow yours.- Using Facebook Ads to Grow Your Mailing List. Recently, we have covered how to track your mailing list signups using Google Analytics as well as how to grow your B2B list using LinkedIn Ads. Now, let’s look at how any business — B2B or B2C — can use Facebook ads to increase mailing list subscribers.
- 6 Steps to Building Your Email List With Facebook. Email is the bridge that Facebook fans join to becoming a donor. This means having a smart email marketing strategy, in addition to a smart Facebook strategy.
- How to Engage Your Audience and Grow Your E-mail List with Facebook Contests. Andrea Vahl stops by to teach us some little known secrets about how to build an email list through the use of Facebook contests and sweepstakes.
- How to Use Facebook to Build Your Email List. What follows are a six effective tips to help you grow your email list using Facebook.
- 4 Ways to Build Your Email List With Facebook Timeline. Timeline does not allow brand pages to set a custom landing page. That means it’s time to get creative in drawing attention to your email signup form.
Further Reading: Selling Products on Facebook
When it comes to sales, every business has to find the right style
for themselves and their target customers. Here are some more strategies
you can use to increase product sales.- Apps to Help You Start Selling on Facebook — Now. Consider these four options for selling your wares on the world’s biggest social network.
- How to Use Facebook to Sell Your Products and Services. Learn how to sell products on your Facebook page and build an online store with third-party landing page apps.
- The Social Storefront – How to Sell Your Products and Services on Facebook. If your small business is interested in exploring this new revenue stream, here are some tips to help you get started building your social storefront.
- 6 Tips for Selling Directly on Facebook. Small businesses may stand the best chance of realizing Facebook’s potential as a social commerce platform. Here are six tips that may help.
- The Importance of Facebook Commerce for Ecommerce Businesses. Using F-Commerce to sell your products on Facebook. Facebook commerce allows you to market & sell your products using Facebook applications. Read about these different apps and their strengths.
Further Reading: Generating Leads on Facebook
If you need leads from Facebook, these social media experts can help you get more.- 6 Ways To Capture Leads From Facebook Pages. Do you use Facebook to capture leads for your business? Amanda Webb stops by to tell us six ways that you can do it!
- 4 Steps for Getting More Leads from Facebook. Here are four steps to generating more leads from Facebook, suggested by the firm Optify which provides digital marketing software.
- How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. Here’s a how to create a custom app strategy while using Facebook ads. The goal is to launch a custom advertising campaign to see some real action on your Page.
- 5 Foolproof Ways to Generate Leads From Facebook. Leads from Facebook you say Darn right The value of a Facebook presence isn’t limited to a way for businesses to interact with prospects fans and customers.
- How to Get 10 Leads a Day on Facebook. These methods include creating a landing page for your business Facebook page, advertising on and off Facebook and providing interactive content on your page.
Further Reading: Promoting Books on Facebook
If you’re an author, be sure to read these resources on additional ways to market your book.- Facebook Marketing Tactics for Book and Media Businesses. No matter what your business or your niche, you can use a site like Facebook to tap directly into the market and to find that vibrant niche. You can compete on a larger level even with a smaller niche.
- 8 Essential Tips for Marketing Your Book on Facebook. Facebook is a bit of a game. You have to understand the underlying rules to win, but the rules aren’t obvious. Here are 8 things you need to know.
- Advanced Facebook Marketing for Books and Authors. The 19 Hot Money Spots on Facebook that every author and publisher needs to know about.
- How To Use Facebook Advertising To Market Your Book. Create targeted advertising to the smallest budget using Facebook advertising for your book. Here’s how to do it.
- 10 Facebook Marketing Tips to Sell Your Book. While you may be more comfortable with traditional marketing, it yields far fewer results for time invested. You just need to get a social media plan going that limits your time on the ones that pay off.
Further Reading: Affiliate Marketing on Facebook
Affiliate marketing experts offer additional advice on how to use Facebook to increase your affiliate earning potential.- How To Do Affiliate Marketing Launches with Facebook. How you can use Facebook during the next affiliate launch you participate in.
- Using Facebook to Increase Affiliate Sales. Tired of using email marketing, squeeze pages, product reviews, inbound marketing for your affiliate sales? Here’s how you can use Facebook to boost your affiliate sales.
- How To Use Facebook For Affiliate Marketing. In order to get big money, you will have to use Facebook Ads to drive traffic to a page, that will then send them to the affiliate link via an app called Just Redirect.
- Affiliate Marketing and Facebook: Simple Tips to Make Them Tick. Remember when going into Facebook, that even a little loss is a good learning experience. Take what you learn from your first campaigns and apply them to later campaigns. You are investing in data and personal experience. Use it.
- How to Promote Affiliate Products on your Facebook Page. There are a couple of considerations when you decide to promote affiliate products on your Facebook Fan Page. Watch my tutorial to see how it’s done.
Further Reading: Job Hunting on Facebook
Career and personal branding experts offer additional insights into how you can use Facebook to further your career search.- Facebook Graph Search for Job Searching. Job seekers can use Graph Search to enhance their job search. Here’s how.
- Prepping Your Facebook For A Job Hunt. How you present yourself on Facebook can (and will) determine your chances of being hired.
- 5 Ways to Job Hunt Using Facebook. As Facebook continues to roll out Graph Search–making it easier for recruiters to find you–here’s a look at five Facebook apps that put you in control of finding a new job.
- 5 Ways to use Facebook for your Job Search. Let’s crack on with the 5 ways to use Facebook to get hired.
- Social Media 101: Facebook and Job Hunting. How you can use Facebook to your advantage in finding a job.
- Facebook Is The Perfect Place To Job Hunt, Says Facebook. It turns out, you can land a job through your strongest relationships with friends over weak links.